Topbrands follows entertainment trends
Topbrands helps retailers tap into consumer excitement around entertainment trends. Following the European premiere of the latest Gabby’s Dollhouse film between late September and late October, the company has launched a series of themed licensed products, ensuring they hit shelves in sync with the movie’s debut.
Topbrands’ proactive timing ensures consumers can enjoy themed items when interest is at its peak, creating both commercial opportunity for retailers and brand engagement for fans. “With Gabby’s Dollhouse, we’re bringing the fun and imagination of the series into everyday life at exactly the right time,” says Sylvana Kusters, Head of Sales and Brand Marketing, Brand, Private Label & Licences at Topbrands. This strategy mirrors earlier successes with product lines tied to the Disney Stitch release in May 2025 and The Smurfs film in July 2025.
Extending the movie experience
The assortment has been developed for preschoolers, capturing the cheerful and imaginative look and feel of the show. From bath essentials to playful accessories, the products combine functionality with fun. Drawing inspiration from Gabby and her friends, the new collection gives children a way to extend the joy of the movie into their own homes.
Topbrands in a nutshell
- Since 2002, Topbrands has grown from a small trading team into a trusted global partner in home care, personal car, perfume and confectionery.
- Active in more than 65 countries, delivering strong brands to customers worldwide.
- Headquartered in the Netherlands with local teams across Europe for deep market expertise.
