Topbrands at the IAW Trade Fair

From 2 to 4 September 2025 we took part in the IAW fair in Cologne, one of the leading international trade shows for promotional products, seasonal goods and trend-driven assortments. Once again, the event proved to be an inspiring platform to connect with partners, explore new opportunities and present our product assortment.

We really enjoyed welcoming so many visitors to our stand, showing our products and having inspiring conversations with people from all over Europe. Thanks to everyone who came by, your interest and enthusiasm made it a very special experience. Many visitors showed particular interest in our latest products within the Sence personal care line, our expanding confectionery range and our in-demand stock lot products. The positive feedback confirmed that our approach, combining strong branding with accessible, on-trend products, resonates well across different markets.

Alongside presenting our collection, we also highlighted our popular and successful licensed products, such as Stitch, which attracted plenty of attention and enthusiasm from visitors. These highlights confirm the strong demand for well-known, character-driven licences alongside our own brands, giving us confidence in our strategy for the seasons ahead.

Catch the highlights in our short IAW recap video on our LinkedIn page. We’re already looking forward to the next IAW and to meeting you again, building new relationships and creating great business opportunities together!