From 8 to 10 September, Topbrands will once again be present at the International Trade Fair for Retail Promotions and Imports (IAW) in Cologne, Germany. As one of Europe’s leading retail trade fairs, IAW brings together buyers, retailers, distributors and suppliers from across the continent, making it an important meeting place for discovering new opportunities and strengthening existing partnerships.
More than a trade fair
For Topbrands, IAW is much more than an exhibition. It is an opportunity to connect with customers face-to-face, showcase the company’s assortment and discuss developments in the market.
“We’re excited to be back because we have a lot to show,” says Erwin Verhaert, International Account Manager at Topbrands. “Visitors can expect a broad assortment, from well-known A-brands to our own brands such as Sence, At Home, as well as licensed collections including Cosmopolitan and Disney Frozen. We’ll also be showcasing products inspired by the latest film releases, seasonal collections, and the refreshed look of our regular ranges.”
The value of personal contact
According to Erwin, the real strength of IAW lies in the personal contact with both existing and new business partners.
Advice based on local market knowledge
“Our account managers have extensive knowledge of their local markets and can advise customers on which products are a valuable addition to their assortment. We believe it’s important not to simply send a long product list, but to understand what’s happening within a customer’s business and market. That helps us select the right products together.”
Welcoming customers at our own stand
Although the Topbrands team regularly visits customers throughout the year, welcoming them at the company’s own stand creates a different dynamic.
“It’s always a pleasure to meet each other in person. It’s enjoyable, but it’s also valuable for both sides of the business. While we often visit our customers, it’s just that little bit more special to welcome them to our stand, introduce our latest collections and let them experience our products first-hand.”
Visit Topbrands at IAW 2026
Visit Topbrands at the IAW in Hall 9, Stand C134, from 8 to 10 September and discover the full Topbrands assortment. Interested in connecting with the team during the fairs? Feel free to schedule a meeting via fairs@topbrands.nl.
About Topbrands
- Since 2002, Topbrands has grown from a small trading team into a trusted global partner in home care, personal care and perfume.
- Active in more than 65 countries, delivering strong brands to customers worldwide.
- Headquartered in the Netherlands with local teams across Europe for deep market expertise.
